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Wolff Set to Divest Stake Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to record-breaking success in F1

Toto Wolff is in advanced talks to sell part of his shareholding in the Mercedes F1 outfit.

The deal estimates the Mercedes team at £4.6bn – a record for a Formula 1 squad – after the McLaren team was appraised at £3.5bn in a change of ownership structure in September.

The Austrian executive, who owns one-third of the Mercedes F1 operation, would sell a shareholding in the region of five percent.

The 53-year-old will remain as team principal and chief executive officer if the sale goes through.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos Group, who both hold a third of the company.

A Mercedes spokesperson said: "We are providing no comment on this. The management structure of the team stays unchanged, and all three partners are dedicated to the ongoing success of Mercedes-Benz in Formula One."

Valuation Growth

The deal would represent a significant increase in value of Mercedes F1 since Ineos Group acquired its stake for £208m in 2022.

This surge demonstrates the growth in valuations of Formula 1 outfits in the past few years as a consequence of the increasing appeal of Formula 1 around the world.

This trend was evident with the success of the Formula 1 film starring Brad Pitt, which was released last summer and earned over $630 million (£458 million) at the box office.

It is Pitt's most successful film and the highest-earning sports movie to date.

Current Performance

The Mercedes team are second in the constructors' championship, trailing McLaren, with three races remaining this season.

Their lead driver British driver George Russell has won two of the 21 races so far and is in fourth place in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a unprecedented eight consecutive team titles and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

Written by

Melissa Rogers

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on society.

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