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Monday, October 12, 2026
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TikTok Provides The Community Authority to Reduce AI-Generated Content in Their Feeds

Users will soon have a fresh option that allows them to cut down on the amount of artificial intelligence-produced content appearing in their feeds. This initiative comes as the service revealed that it now features more than 1 billion content made with AI.

Testing and Rollout

The new functionality is in a pilot phase over the coming weeks before a full-scale rollout. This shift comes amid a increase in AI-generated material, fueled by new AI video creators.

The Broader AI Trend

Recent reports that approximately a tenth of the most rapidly expanding channels on a competing service primarily display AI-generated videos. A considerable share of this output is considered low-quality AI content, a label for inferior, mass-produced content that is often absurd or bizarre.

Our research shows that numerous viewers like content produced via AI tools, from AI artwork to science explainers, and we aim to offer the community the option to see more or less of that, depending on their own choices,” said a platform representative.

Volume and Proportions

TikTok disclosed that there are now 1.3bn videos on its service identified as artificially created. Collectively, over 100 million media items are submitted to the service every day, making AI-generated material a limited portion of its total content library.

Customizing Your Feed

Viewers will be able to reduce or increase the amount of artificial media they watch by accessing the “manage topic” setting in the platform and picking AI-made media. Other topics that can already be modified under the setting encompass current affairs, clothing, beauty, and choreography.

Content Labeling and Policies

Its policies oblige creators to label convincing AI-generated content, and it prohibits harmful fake videos of public figures or emergencies. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.

In addition, the platform will from now on apply an artificially created watermark to content made using its own AI tools, or flagged by an cross-platform project for spotting AI-generated material. This step is designed to deter users from trying to circumvent the disclosure requirement.

Educational Initiatives

TikTok is furthermore introducing a two million dollar awareness program for professionals and organizations to develop learning resources about responsible artificial intelligence. This program will benefit non-profit groups focused on teaching programming and robotics.

Moderation Strategy

The video-sharing app has defended its moderation strategy, amid discussion over proposals to lay off numerous review team members in Britain. The company is planning to reduce hundreds of positions in its user protection division in London, with worker representatives and digital protection specialists expressing worry that people are being substituted by automated systems.

A company official explained that staff-based oversight would remain essential, but artificial intelligence can protect employees by eliminating the most distressing content ahead of it has to be seen by humans. The company announced a notable drop in explicit and harmful content seen by human moderators over the last 12 months due to the use of its automated systems.

It is vital to combine people and machines to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we also think it’s highly necessary to limit contact with dangerous material as swiftly, which is where a extensive automated help is really helping us work at speed.”
Written by

Melissa Rogers

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on society.

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