Must A Wannabe Influencer Pal Cease Exploiting People for Content?

The Prosecution: One Friend's Perspective

At times I'm recorded while having a meal. I’ll see myself on her social media – it’s like a sudden shock.

My best friend of a decade, Marielle, calls herself the “creativity monarch”. It’s fun for a short while, but it strains our relationship.

She is an extrovert, she feels the need to record everything all the time. When we eat out, she says, “The camera eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when other people see her posing or filming – I get secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is trying to be. She creates video blogs about city life, a day in her life, and her styling career. Her content is good, I’ll give her that, but I prefer not to be involved. Sometimes she films me while I’m eating, or just accompanying her. I’ll see myself on her Instagram later, and it pops up like a surprise: I’ll have bare-faced, an awkward face or be captured while eating. It feels invasive.

She also anticipates that I will to film her at inconvenient times. Sometimes I'm in conversation to another person, or we’ll just be hanging out in the street. I feel like our bond has transformed into me being her free crew. She could easily employ someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she brushed it off. I've been invited to several brand events, which were appreciated, but that doesn’t make up for all the energy I invest assisting her make content.

I’m grateful that she has helped me with my design career, but I resist our connection to become just a ledger of favours. I don’t feel she's insincere or dishonest, but sometimes I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her channel.

She will say, “OK, look happy!” and record me laughing with someone. It feels forced. It's crucial her to understand that our 10-year friendship still has boundaries. I enjoy being with her, but I also want to experience it without being filmed, altered, or posted for an audience. I am not a accessory for her online persona.

The Other Side: Marielle

I want Beth to see that the content we make together can get us a foot in the door.

I love shooting content. It’s not just a pastime; it’s part of who I am. Producing content and sharing my life online allows me to express myself and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to make money from your interests. I admire people on TikTok who execute that aesthetic of informal, self-made content creation.

Creating content is my interpretation of engaging with life: noticing the nuances, posting them with an viewership that appreciates the art behind it. It's never my aim to make Beth uncomfortable. Bringing her to professional gatherings was my way of sharing opportunities, giving her a chance to witness behind-the-scenes moments that could help her professional path too. That isn't leverage, it's simply being realistic.

I’d still take her to these events even if she didn’t help me, but I desire her to see what the content we create together can achieve: an opening. I know not everyone likes being on camera, but often spontaneity is what makes content genuine. Being recorded from time to time is an inherent aspect of being my friend. I'd remove anything she asked, but she has never asked yet.

I don’t expect anyone to be my personal videographer, but friends support one another in small ways. I thought recording a short video here or there would be enjoyable for her. Creativity flourishes in partnership, and having my friend around makes projects energetic and enjoyable. I don't compel her to take part in anything, and I’d never intentionally embarrass her. But filming together sometimes is part of how I record our time together.

I cherish Beth’s friendship deeply and don’t want content creation to come between us. I’m willing to compromise: like requesting permission before recording, and avoiding shots that might make her uncomfortable.

This is not about control, it's regarding expressing my perspective while still considering hers. Clearly making content is not a replacement for genuine friendship: it's merely part of how I live my life and I desire her to be involved in a way that’s enjoyable for both of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop filming herself and Beth when they are out together?

There’s nothing more uncomfortable than having a companion film you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. With the uncertain future of AI, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for help every time, even if they have helped previously. While she enjoys shooting, that doesn’t mean everyone around her is content. She needs to respect her friend's privacy.
Ankit, 26

Marielle might love producing videos and showing off her life online, but it isn't for everybody. It was kind she has assisted Beth’s career, but she needs to listen to what her friend desires.
Emma, 27

It sounds like you value each other, so hold on to that and make sure it’s the priority in your relationship. Foster some real experiences, where genuine feelings are preserved, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more secrecy than it appears.
Sarah, 53

Marielle appears to be neither present nor genuine when they're together – she's on the job. Both seem unsure as to what’s reasonable. The answer lies not in trying to alter one another, but in each setting clear boundaries around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: has she been over-exposing their friendship?

Melissa Rogers
Melissa Rogers

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on society.