Bannon, Carlson and... Liz Truss? Inside the One-Time PM's Foray for Make America Great Again

Britain's shortest-serving prime minister, began the premiere of her online program with a promise to reveal "the evil-doers" attempting to undermine Western democracies. She explained she would lay bare how an "worldwide alliance of liberal activists function to weaken popular rule and the public's choice."

"We will examine the Trump revolution and see how this can be achieved in Britain," she said. "Our guests will include the prominent voices of the Maga movement."

Before the program's debut, there was one particularly enthusiastic supporter. "This marks the start of a type of revolution," remarked the controversial US journalist. His Just the News platform will host the former prime minister's new audio shows.

Forging Alliances in the Maga-Verse

British fellow travellers, such as a advisor linked to Reform UK, assisted in her set up the Liz Truss Show. The setup is adequate, if basic. She has gathered 10,000 subscribers in her initial seven days and her debut garnered sixty-seven thousand views during that week.

This represents a small opening, but in partnering with the journalist, the former PM is being entering a mature right-wing media network creating and spreading Maga talking points. Key fixations involve accusations of information control by the traditional news outlets and a goal to dismantle a so-called administrative state – which Truss blames for the abrupt termination of her calamitous premiership.

"The platform is not famous outside of the Maga world, but it does have influence there, primarily thanks to its founder, who offers opinions on pro-Trump shows like the program hosted by Steve Bannon and has even interviewed the former president," noted an anthropology expert, who has extensively researched the Make America Great Again phenomenon.

A Controversial Partner

Truss's attempt to transplant Maga media to the United Kingdom has aligned her more closely to controversial figures such as the journalist.

He set up the platform in the wake of criticism after he was accused of promoting inaccurate reports about Joe Biden's anticorruption effort in Ukraine, as well as contentious articles about ex-ambassador to the region.

These allegations were amplified across the conservative press, with the journalist serving as a frequent visitor on Sean Hannity's influential Fox News show. The former president personally promoted his stories.

The journalist published the Ukraine claims in a number of opinion pieces for the outlet The Hill, after having been moved to a columnist role after colleagues complained about his work. His narratives were central in the then-president's request for the officials in Kyiv to investigate the Biden family in 2019. These actions resulted in articles of impeachment targeting Donald Trump. The Senate later acquitted the then-president.

Not long after he exited the publication in late 2019, the outlet revealed it was carrying out a assessment of his columns about Ukraine. It concluded Solomon had relied on untrustworthy contacts and stated he "omitted important details about key Ukrainian sources, specifically the fact that they had been formally accused or were the subject of inquiries."

Joining the Network

His media appearances are a sign of the conservative ecosystem the former prime minister is entering. He discussed his support for the program on a broadcast he helps run on the right-wing channel, a political media platform that is where you find the conservative firebrand Steve Bannon and on which commentator Tucker Carlson also features. The ex-PM has already spoken with Bannon on one of her first podcasts.

Through her association with the journalist and his outlet, the former leader has become a niche participant in a broader ecosystem of conservative media outlets that frequently share and promote one another's material.

The journalist's broadcasts have repeatedly hosted individuals such as commentator Mike Benz, a conservative commentator whose arguments against the foreign aid agency was used by the X owner as justification for closing the foreign aid agency.

A Cross-Border Foray

Even though her awkward delivery and political travails have invited ridicule at home, some US observers are not discounting her bid to revamp her image as a local version of the Maga media.

"You have to take people like Truss seriously, despite the fact that you may not want to accept their words at face value," said Rob Flaherty, who worked in the Biden administration.

"You saw how in the last election cycle President Trump leveraged that ecosystem to get his message out. Without a doubt that sphere transmits and affects debate overseas. It appears fairly obvious to me that the circumstances in the Britain are similar to what permitted this alternative media ecosystem to prosper in the US."

Alan Finlayson, said the digital right-wing media sphere was already making its presence felt in the UK.

"Digital media is borderless," he stated. "There exists a sort of atmosphere within which content circulates – on occasion taking an extreme form and sometimes less so – but which is connected."

Hinton said the rise of the internet-based right wing in the United Kingdom in recent times meant the "chance to have a growing impact is substantial."

A Transatlantic Ambition

"Liz Truss along with Nigel Farage not long ago were featured at the CPAC, where I observed they echoed Make America Great Again rhetoric before the {king of Maga|

Melissa Rogers
Melissa Rogers

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on society.